The $2.99 Brow Pencil that Works

Over the past year, I’ve begun to embrace drugstore makeup. Typically, I’m of the mind that I’d rather save up to buy just a few expensive pieces that work really well, than to spend less but have more. The thing is, drugstore makeup has gotten SO good, and there’s no revelation in saying so; I’m rather late to catch on to this.

Anyway, a couple of months ago, I ran out of a ColourPop brow pencil I had been using. It was pretty good, but not great. I was thinking about returning to my tried and true Anastasia Brow Definer in Soft Brown, but spending over $20 on a brow pencil somehow seems so…much. Truly, Anastasia’s pencils work wonderfully and are reliable. However, I had hope that perhaps I could try something less expensive, a dupe if you will.

So I was at Target for some non-cosmetic-related reason when I walked over to the makeup aisle anyway. Don’t we all? I was about to purchase a NYX brow pencil, when I saw Wet & Wild had one that looked eerily similar to Anastasia’s Brow Definer for less than three dollars. A bargain and, perhaps, a risk. Well, what is there to lose for that amount of money? I purchased it and went on my merry way.

Pencil 2

Long story short, the first time I used Wet n’ Wild’s Ultimate Brow Retractable Pencil, it seemed a little too hard and did not give off much pigment. I tried warming up the pencil on the back of my hand, and that did the trick. There must have been an initial dryness to the outer coating of the pencil that is no longer a problem because ever since, I have been able to use it without warming it on my hand. In fact, it applies really nicely–not so pigmented that you have no control over the intensity, but just enough for noticeable, even coverage. And, it lasts all day.

Undone Brows:

brows 1

Done Brows:

Brows 2

What I really love about this pencil is that it’s ashy. For real ashy. I feel like that’s really hard to find in a brow pencil, especially from the drugstore. The shade I use is Ash Brown, so it’s true to the name. Still, color me impressed (pun intended).

Finally, I have to acknowledge the spoolie. It’s just your average spoolie, except it actually softens over time. I appreciate this because there’s nothing worse than feeling like you’re scratching all your brow hairs out while combing through them. This one feels nice and distributes the product quickly and evenly.

Seriously, though, what more could be asked of a $2.99 brow pencil? I highly, HIGHLY recommend trying this out. Just warm it up a bit on your hand before your first use, and it should be good as gold.

xoxo Kelli


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